Words matter.

Five transforming phrases to use with staff.

Every advisor I know believes in the power of words. They spend days crafting their elevator talks. They memorize sales tracks. They soak up magic words shared by industry pundits. And yet these very same advisors often struggle to find the right words when they’re communicating with their staff.

Since no one can ever out-perform their own self-concept, your #1 job is to build the confidence of each person on your team. And in building confidence, words have the power to maim or to inspire. Here are five phrases that work:

  • You look stressed. Is there anything I can do to help? Just saying the words – even without fixing the problem – reduces feelings of “overwhelm”.
  • Can you give me a quick summary of what I just asked you to do so I know I didn’t miss any important details You’ll see if they “got it” before they go off and do it.
  • You did an amazing job! The more specific the recognition, the better.
  • Thank you for always being there to help me. You could say this every day and it wouldn’t be too much.
  • I’m sorry. I must not have explained this task sufficiently. My former boss, Nick Horn, always said this to me when I messed up. And he said without a hint of sarcasm.

These five phrases – just fifty little words – used consistently, will create a “no fail” environment. And when people believe they cannot fail, they achieve extraordinary things.

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